Alumni Spotlight: An Idea for Doing Good, Does Better

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Citi’s “e for Education,” a global campaign for education-focused charities, was conceived by Caryn Leventhal after participating in a Mohr Collaborative Innovation Leadership program. Each year for ten weeks, Citi’s FX business donates $1 for every $1 million of FX transacted electronically in the United States, Europe, Middle East, Africa, Asia and Latin America. In it’s first year, e for Education significantly increased trading volume and raised far more for charity than anyone expected. Now in its 4th year, the campaign raised $4 million between September and November 2016, and continues to deliver brand differentiation in an increasingly commoditized market.

Read more about Citi’s “e for Education” campaign
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Written by

glen.mohr
Since 2001, Glen has designed and managed professional development programs that develop leaders and deliver innovative solutions simultaneously. Clients, including Citigroup (11 years), Merrill Lynch (5 years), and PNC (2 years), consistently achieve the goals of more self-aware and capable leaders, ongoing organizational capacity for innovation, and innovative solutions to client needs - of which a high percentage move forward to generate revenue. He has personally coached hundreds of teams and has recruited and trained a team of expert coaches. He holds a Masters from Harvard with a concentration in Technology in Education and a BS in Architecture from the University of Virginia.

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